This an interactive website is a "Got Milk" advertisment hidden in the guise of a story that follows the Adachi family. There are living a life of fugitives for attempting to break in and steal "The Glass", for they can't imagine a life without milk. How the website interests me and how it's different in telling it's story is that it presents the story as a board game. You roll dice to continue the story of the Adachi's to play through the game,letting the events unfold as you follow them in their adventure to break in to a fort to steal "The Glass".
Here's the link.
http://www.gettheglass.com/index2.html
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